Using Email Effectively
Leslie and Ryan talk about how to use email the right way, what to do when you need to start from scratch, and how to aim for the coveted "zero inbox".
Audio Only Version
Set the table: There is a formula
Email is the main form of communication today. As the phone supplanted letters, the e-letter has supplanted the phone—well, the voice call part of the phone. A quarter century of email and we are finally starting to sort out how it is best set up.
Segment 1: The Rule of 3
Need 3 email addresses
Main, personal email set up in a universal platform (gmail, iCloud)
Work or school set up by the institution
Shopping, marketing, survey email again with a universal platform, probably the same you use for your main account
Segment 2: Controlling Spam
Unsubscribe as you go and do weekly or monthly culls
Some apps available, but they require some maintenance themselves
Segment 3: Inbox Zero and other aspirations
Making topic inboxes
Aim for inbox zero but don’t get too firm about it
Closing: Final thoughts
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